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Your story is your superpower 🦸
What if you could drop the 🐂💩, be yourself on social media (failures and foibles), and still grow your business & brand 🤔
You’re a founder/executive with a story, mission, and values that set you apart. You’ve seen people pop off on LinkedIn and thought “I could do that.” But figuring out what to write, carving out the time for it, and making sure people actually read it… is its own beast 👹😬
We’re a team of passionate storytellers who specialize in LinkedIn content. For the past 5 years, we’ve helped people like you build a brand that generates a steady stream of leads, talent, partnerships, investment, media opportunities, and more 📈
LinkedIn is the most powerful business platform on the planet.
But you're a founder with too much on your plate to strategize, ideate, research, write, post, and analyze your content so that it's as impactful as possible.
That's where we come in. We're a team of writers, researchers, and strategists who specialize in substantive, thoughtful, and authentic LinkedIn content. For the past six years, we’ve helped people like you grow a presence that leads to opportunities, authority, and the kind of personal brand that helps with whatever else you end up doing.
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The best part?
All we’re doing is interviewing you for two hours a month to extract what's already in your head…
LINKEDIN-OPTIMIZED WAY)
And turning it into content that's aligned with your goals and brand without adding yet another complicated and challenging thing to your plate.
Client testimonials
Patrick Ward
Formula.Monks
Unlike vendors with vanity metrics, Storyd is a partner that gets you real results. Within a month, we were booking calls with key execs and decision makers at multi-billion dollar enterprises
Patrick Ward
Formula.Monks
Unlike vendors with vanity metrics, Storyd is a partner that gets you real results. Within a month, we were booking calls with key execs and decision makers at multi-billion dollar enterprises
Isaiah Henry
CEO, Seabreeze Management Company
Working with Storyd has brought us incredible outcomes. Now my LinkedIn posts are conversation starters in the industry and a rallying cry for current Seabreeze employees: “This is who we are.” It’s helped our brand and organization so much. This is success.
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Managing Director
Silicon Valley Bank
I can’t tell you how much lift I’m getting from the posts. It’s literally insane. I think we’ve gotten to a new level. I’ve gotten eight live transactions.
Female founder
Storyd is very creative and understands what makes for a good story on LinkedIn. That's a big talent. It saves me time writing posts myself. I highly recommend them. I can't say enough good things about them.
Nick Black
Founder and CEO, Good United
Our VP of Product joined GoodUnited after seeing a post I wrote with Storyd.
Kevin Miller
Co-founder and CEO, GrO
We’re averaging a million views per post. I can’t keep up with the comments. I was on a flight for six hours and I did nothing but respond to comments.
Steve Weiss
Co-founder and former CEO, MuteSix
A huge value of the work Storyd does is humanizing a company and its people. For companies like MuteSix, in an industry where there’s fierce competition over talent, that means a lot.
Our work
LinkedIn loves failure stories.
But only with a happy ending.
And that’s a problem.
It makes us believe that every failure leads to better circumstances.
But sometimes, failure is just failure. You fall on your face. There’s pain, shame, embarrassment.
Maybe even chronic physical and emotional issues to deal with.
My team worked on Thanksgiving in 2019 –
To help a victim of the most unethical marketing agency I’ve ever heard of.
The client was a company called UV Skinz.
The founder’s husband lost his battle with skin cancer at 32.
So his wife made it her life’s goal to help others avoid the same nightmare.
UV Skinz makes sun protection clothing.
Our CEO got a call from the founder on the day before Thanksgiving.
I helped FoxNext grow Marvel Strike Force to $150M revenue.
Despite knowing nothing about mobile gaming.
I’d just left Lyft.
And the gaming execs were skeptical:
How could a rideshare guy launch a video game?
There’s no way he’d understand players, dynamics, and product-market fit.
But in 3 months I learned everything I needed to make MSF the most profitable game of 2020.
By focusing on 3 things 👇
Many brands still use last click attribution for marketing decisions.
And they shouldn’t be.
Last click numbers are taken out of context.
They can’t tell you how to spend your marketing budget better.
Here’s why: 👇
Most brands’ last click channels before they purchase are Direct, Organic Brand, Paid Brand, or Email.
For example:
They search for BRUNT Workwear on Google and then buy Brunt boots.
But they had to have been aware of Brunt boots *before* they Google searched.
We hired a candidate.
A day after she started, she said:
“I want you to know I’m 6 months pregnant.”
Here’s why:
She and her husband were down to their last $1,000. She wanted to tell us she was expecting. But was worried about getting rejected.
Which is completely understandable.
3 months later she went on maternity leave.
I missed my son’s firsts.
First time on a swing. First time he rolled over. First time he stood up.
My nanny sent me the photos while I was working on IPOs, mergers, and financings. All I could think was: “I should be there with him.”
I’ve always loved working and was convinced motherhood wouldn’t change that.
But as soon as I got home, my son would cling onto me and refuse to let go. Then he’d practically cry himself to sleep.
My boss used to bully me:
- Make fun of my clothes
- Call me “Kenneth” even though I hated it
- Tell me I “smile too much” and “shouldn’t be this happy”
My theory:
I was confident. Laid back. Older than the straight-out-of-college kids I was working with. Professional. Good at what I did.
And while I respected her seniority, I was never submissive, fawning, or scared of her authority.
I think she found that threatening.
I interviewed a candidate with a resume gap of 1 year.
His father was dying of cancer.
He wanted to be there for him.
So after moving back home, he and his family took care of his dad. Saw him through the last 18 months of his life. Cherished every moment.
His ashes were scattered at sea off the coast of Los Angeles.
The candidate told me he gets up at 5 a.m. every day to surf there.
This one interviewer caught me off guard—
He wasn’t interested in my experience.
Instead, he asked questions like:
“What breaks your heart?”
“What are you passionate about?”
“How would you feel in this specific scenario?”
It was only years later that I understood why:
He was trying to see if I was an empathetic human being.
Hard skills were just a matter of time.
But soft skills?
LinkedIn loves failure stories.
But only with a happy ending.
And that’s a problem.
It makes us believe that every failure leads to better circumstances.
But sometimes, failure is just failure. You fall on your face. There’s pain, shame, embarrassment.
Maybe even chronic physical and emotional issues to deal with.
We're working on a newsletter, really
Here's what you'll get from working with us
There are many benefits to maintaining a thoughtful and professional presence on LinkedIn. These are some of them.
That's folks wanting to give you cash for your products/services.
That's other businesses you can grow and collaborate with.
That's people who are already aligned with your mission & culture.
That's team members who feel appreciated by your kudos on social media.
That's people who learn about you for the first time, so great top-of-funnel awareness.
That's crafting a memorable and differentiating story about your brand.
That's people with capital who want to buy into your company.
That’s connections that will pay off one day — often when you least expect them to
That's when people find you on LinkedIn, "Damn, they're crushing it on LinkedIn — I'm impressed!"
Here's our pricing
Leveraging Your Stories & Ideas For Growth is Straightforward
Optimization
Digging into your goals and business’s offering will allow us to rework your LinkedIn profile into a high-converting landing page.
The Venn Diagram
We find the intersection of what you know and what will bring value to your target audience and use that as our north star to create a revolving content calendar.
Segmented Outreach
After we use Sales Navigator to build a perfect prospect list, we send out thoughtful, idiosyncratic, conversation-starting messaging sequences on your behalf.
Ongoing Advice & Iteration
Weekly reporting, trends analysis, and regular check-ins will help iterate & ensure we get better and better results.
Growth
Once people see your compelling content and messaging, they’ll start checking out your profile, commenting, and reaching out. All you have to do is stay on top of your inbox so opportunities don't get lost.
Book a Quick Discovery Call
Concerns?
We Got You Covered
That's where we come in. We'll do the research so that you're presented with thoughtful, pointed, contextualized questions that are both easy to answer and help us create compelling content on your behalf.
The first thing we'll do together is identify the intersection of your expertise and experience and what your prospects will value. Don't worry. We do this all the time.
Understandable. If you’re a private person, the thought of sharing anything personal or even business-related can be daunting. We can start slow. Take a small step out of your comfort zone. And before you know it, you’ll be over that fear.
That’s fair. We’ll focus on your reasons for being in business. On giving kudos to team members. On celebrating your clients and their accomplishments. It doesn’t have to be only about you to get great results.
We feel the same. We only work with a handful of clients at any given time. We want to see you crush it on social media. But if we discover it’s not a good fit, we believe you deserve the freedom to move on, which is why all of our clients are on month-to-month retainers.